Make a dream accessible. That is with this state of mind our client Nicolas Hildenbrand pitched us. A simple yes powerful idea: launch - for the first time in Switzerland - a financial solution and online boutique to purchase luxury watches.
Create the brand identity and it's visual presence
Crystallize the business model and it's USP
Build the e-commerce platform
Buying a luxury watch, the modern way
The new Watchdreamer brand sets foot in two worlds: the world of luxury watch (the products) and the e-commerce world (the contexte). We had to accommodate the two to match the expectations. Make the brand trustable and reassure on the authenticity of the products.
We crystalized the codes of the luxury industry into a simple and contrasted color palette, with a touch of “Swissness”. Combined with a sharp and modern typeface, we've build a clean interface that let the products shine. “Avoid noise and visual clutter” could have been our motto. This approach proved its efficiency as we were able to host various brands and pieces on the website.
Obviousness and fluidity in the architecture
The customer experience starts at the navigation level. Where people make decision on the pathway. Le different financial and payment solutions are clear to understand all along the browsing experience. To achieve this, we simplified every screen as much as we were able to. We streamlined the purchase path and checkout process. The customer has clear explanations and guidance throughout all the steps.
Simulating financial calculation
A live financing simulator integrated in the details page. A very interesting challenge: turn financial solutions calculation for different sources into a clean component (Vue.js). To ensure a future-proof code, we added a strong automated test routine and used the PHPUnit framework to guarantee both quality and precision.
Thanks to those automatic and dynamic tools, Watchdreamer offers top of the notch financial simulators.
“ Antistatique produced a stunning work on designing and building the platform. The team allowed us - thanks to their expertise - to have a very high-end and custom platform for a luxury watch business. Giving us a qualitative advantage on a very competitive market. ”
