Design

We use a range of methodologies and tools to understand the real needs of the people who will use your website or application. We study the existing situation as well as the competition. This can take the form of interviews, quantitative research, usability testing, personas, statistical studies, or benchmarking.

Usability testing, also called user testing, consists of having a target audience test a prototype, website, or application to verify understanding and ease of use. We don't launch a rocket without testing it, so why would it be any different with your website?

Content structure, navigation, content type modeling, component inventory, and wireframe creation are all part of information architecture. It's essential to prioritize content elements to meet the page's objective.

You're in good hands. We work together using solution-oriented workshops. Our approach is participatory and engaged. We understand how to involve different stakeholders in our processes.

Interface design focuses on the visual and ergonomic arrangement of elements on a website or application, ensuring that each component is clear, accessible, and attractive. This must work on mobile as well as on larger screens.

A coherent and sustainable interface relies on a system and rules defined specifically for each project. Component library, design principles, token system: we have extensive expertise in building flexible and solid interfaces, without compromising the creative aspect. Designers and developers thus share the same language.

We pay particular attention to animations, which help confirm the interactivity of an element, emphasize your brand's personality, and generate emotions, which facilitates memorization.

• Understand: clarify information and focus on problems to solve.
• Diverge: generate solutions for the defined problems and objectives.
• Converge: select which are the best solutions.
• Produce: design solutions so they can be tested.
• Test and iterate: test solutions with real people and iterate based on feedback.

Simply to determine if the site is usable and understandable! To see if people achieve their goals, if they click where we want them to, and especially if a malfunction doesn't make them want to leave the site immediately. Once problems are clearly detected, it's easier to address them and find an appropriate solution.

At the beginning of the project, we conduct a workshop with you that helps us better understand your visual expectations and how to translate your brand. We then produce mockups for the key pages of the site. These mockups are discussed with you and we iterate so they are optimal. We can then develop the rest of the components based on this foundation to have a global and coherent design.

Content is key. It will define the form, not the other way around. It's necessary to define objectives for your site. Content must follow from this, and design must highlight it, to read and understand it easily. More details in our articles You shouldn't start your site without content and Dear clients: how to make your content readable and more attractive.