Marketing & Communication
Our marketing and communication experts design tailor-made strategies and campaigns, grounded in data analysis and a competitive audit, to effectively meet your objectives and audience.
Strategy Marketing Communication Campaign Media buying Results
Our services
We analyze your company, its strengths and weaknesses, as well as its competitive landscape (benchmark) to identify the best opportunities for your future communication and marketing actions.
We create a bespoke global plan aimed at defining the actions needed to promote your products or services. It includes market research, audience segmentation, channels, and positioning to reach all your goals.
We design a series of actions across different media to deliver your message consistently and achieve specific objectives such as awareness, engagement, or acquisition. Our experts handle pre-production (storyboards, scripts, scenarios, casting, styling, planning), production (photo and video shoots), post-production (editing, audio mixing, conforming and color grading) and copywriting!
We plan and purchase advertising space across various channels (digital, TV, radio, press) based on your target audience. We optimize the advertising budget to obtain the best return on investment (ROI).
We evaluate the effectiveness of the actions implemented using key performance indicators (KPIs): conversion and engagement rates, number of clicks, cost per acquisition, etc. We then adjust our strategies according to the results obtained.
Do these challenges sound familiar?
Promoting a public service
Promoting public services is one of our specialties. We led a public health campaign against domestic violence for the State of Vaud, as well as a campaign to highlight the museums of the city of Neuchâtel.
Public health
Communication campaign against domestic violence
State of VaudPromoting culture
Promoting the museums of the city of Neuchâtel
City of Neuchâtel
Increasing appointments for my sales team
Thanks to our mastery of digital tools and channels, our campaigns are optimized to reach the defined KPIs. For instance, our communication campaign for Caisse d'Épargne Riviera aimed to organize online meetings between prospects and advisors. Goal achieved successfully!
Local bank
Acquisition and lead generation campaign
Caisse d'Épargne Riviera
Speaking to Generation Z
We know how to engage Gen Z. We supported Migros in a bilingual campaign deployed in the cantons of Fribourg and Neuchâtel, aiming to reconnect with this generation and involve them in a series of events organized in both regions.
Generation Z
Connect and communicate with Generation Z
Migros
Communicating in two languages
The importance of a cultural check! Around 70% of the Swiss market lies across the Röstigraben. For over four years we have supported Let's Go Fitness, a sector leader, in their national campaigns, ensuring messages are adapted to the cultural and linguistic specifics of each region to maximize their impact nationwide.
Bilingual campaign
National campaign for the fitness leader
Let's Go Fitness
Integrating influencers into my campaigns
When the topic fits, collaborating with personalities and influencers can be a winning strategy. Our oral health promotion campaign, carried out with Léa Sprunger (athletics champion), Alvyn Sanchez (Lausanne Sport striker) and content creators Ashley & Luna, is a great example.
Influencers and local personalities
Public health campaign
State of VaudWhatever your needs, we craft the most suitable strategy!
Questions? Answers.
A solid strategy strengthens your brand image, reaches your target customers effectively, and increases your sales. It aligns marketing actions with your business goals to deliver tangible results.
Initial results can be seen in a few weeks, but lasting, measurable outcomes usually take between 3 and 6 months. Ultimately, it depends on the nature of your campaign and its objectives.
KPIs (key performance indicators) are essential to measure the effectiveness of your marketing actions. They help evaluate what works and adjust strategies to improve results.
It depends on the objectives. An effective campaign typically lasts between 1 and 3 months. For long-term impact, we recommend a continuous approach with regular adjustments.
The budget depends on several factors (market, channels, etc.), but a successful campaign must match your ambitions and sector. We always tailor our recommendations to your specific needs.
Yes, we handle all your online and offline advertising campaigns, optimizing ads to maximize visibility and return on investment.
By creating a unique message that reflects your values and using channels suited to your target audience. We develop creative and consistent strategies to strengthen your identity and attract attention.
Yes, we offer branding services to create a strong identity, as well as rebranding to modernize your image. Our creations and solutions will improve your visibility and better capture your audience's attention.
