Sports Marketing & Communication

We analyze your club, federation or sports brand — its image, its strengths, its positioning — as well as the competitive landscape of Swiss sport, in order to identify the best opportunities to grow your visibility, your fan community, your partners and your customers.

We build a tailor-made global plan to promote your club, federation or sporting event. Market research, audience segmentation and selection of the most relevant channels, to reach all your objectives: visibility, attendance, membership.

We design a series of actions across different media to spread the message of your club, federation or sports brand consistently, with precise objectives: awareness or acquisition. Our experts handle pre-production (storyboards, script, casting of athletes or ambassadors, styling, planning), production (photo and video shoots, indoors, on the field or behind the scenes), post-production and copywriting.

Websites, mobile apps, e-shops, ticketing: we build digital platforms designed for the sports industry — checking results on the go, booking tickets for the next game, buying merchandise.

Distribution, partnerships, influence: we manage media buying to maximize the reach of your campaigns, and activate the right relays — athletes, ambassadors, content creators, sponsors — to amplify your message among fans and reach new audiences, especially younger generations.

We assess the effectiveness of the actions we implement using key performance indicators (KPIs) adapted to sport: stadium attendance, fan engagement rate, brand awareness, cost per member or subscriber acquisition, ticket and merchandising sales. We then adjust our strategies based on the results obtained.

Good results on the field or excellent facilities are not enough to fill a stadium, retain members or attract sponsors. Communication builds the visibility, the emotional attachment and the legitimacy of a club or a section beyond results alone — that is what turns results into a lasting community and into revenue (ticketing, sponsoring, merchandising, subscriptions).

With a limited budget, effectiveness comes from prioritization: targeting a single measurable objective (e.g. attendance for a specific game), concentrating resources on one or two high-impact channels, and betting on a strong, authentic concept rather than on production volume.

There is no universal format: social media (TikTok, Instagram…) works for daily engagement with Gen Z, while billboards, television, press and radio create local impact. Bilingual or national campaigns combine these channels to reach broader audiences. The right choice depends on the objective: local awareness, attendance at a specific game, or acquisition and sales of subscriptions and tickets.

Impact is measured through key performance indicators (KPIs) adapted to sport: number of spectators against a set target, social media engagement rate, ticket and merchandising sales, cost per new member acquisition, and the evolution of brand awareness before and after the campaign.

An athlete or a sports personality brings credibility and visibility, particularly to reach a young audience or to carry awareness messages. Integration relies on a casting that is consistent with the message, a collaboration on content production, and a combined distribution across the club's channels and the personality's own.

Yes, alongside communication campaigns: club websites, coaching or sports tracking apps, ticketing platforms and merchandising e-shops are part of the digital solutions we offer.

Building value for women's sport means creating an identity of its own, rather than simply extending a men's section: a dedicated strategy, tailored branding and storytelling, concrete and measurable objectives, and communication that treats the subject with the same creative ambition as a major campaign designed for men's sport.