A campaign that encourages pride

The visual concept echoes a metaphor inspired by pinball. Immersed in the fitness world, the viewer is propelled from one end of the room to the other, bouncing off various stages of a fitness journey.

Once again, Let’s Go Fitness has entrusted Antistatique with the development and deployment of its new nationwide campaign. We have naturally developed all online and offline materials in two languages.

This awareness and acquisition campaign revolves around simple and unifying concepts: having fun and being proud of oneself!

Let’s Go Fitness is a strong and established brand. With over 60 clubs throughout Switzerland and 60,000 members, it needs no introduction.

Its visual universe and graphic codes are clearly part of its identity.

However, we aimed to inject a wave of freshness and dynamism into this new campaign, giving it its unique character.

Catchy slogan, subtle gradients, rising typography, clean photographs—these graphic elements enhance this ephemeral identity.

Let’s Go Fitness is a strong and established brand. With over 60 clubs throughout Switzerland and 60,000 active members, it needs no introduction.

We have designed and created a series of analog visuals to meet the needs for display (SGA/DOOH) and distribution on paper media.

In addition to the print materials, we have created and developed a wide range of visuals tailored for various digital distribution channels: social media, website, static banners, and animated HTML5 banners.

A big thank you to Horsform for the video production, and Yasmin Achache for styling and casting.