LHC – Lausanne Hockey Club
LHC Women's Team promotional campaign
For years, the LHC Women's Team has evolved in the shadows. Despite unwavering determination and total commitment, the players competed in their matches before an audience capped a few dozen supporters. The challenge goes beyond simply promoting a game: it's about correcting an injustice in terms of visibility and transforming indifference into a massive support movement.
Design
- Direction artistique
- Photographie
Marketing & Communication
- Campagne de communication
Design
- Direction artistique
- Photographie
Marketing & Communication
- Campagne de communication
The brief. The challenge.
The Lausanne Hockey Club took a bold gamble: to give these athletes the stage they deserve. The objective was clear, almost utopian: to break the attendance record for a women's hockey game in Switzerland with 3,000 spectators.
A slogan. A promise.
Tomorrow, never alone again
For too long, the Lionesses have moved forward in the shadows. They forged their own victories and carved their path in the silence of the ice rinks, driven by total dedication. But that was before.
Making an impact. Authentically.
We orchestrated a communication campaign designed to shake up awareness and mobilize the city of Lausanne and the canton of Vaud. We relied on three pillars:
Authenticity: showcasing the faces of these players who train in the shadows.
Emotional urgency: making the public understand that their presence wasn't simply buying a ticket, but an act of recognition and support.
Visual impact: a campaign with raw and intense codes, asserting loud and clear that hockey is also played by women.
UNIL – Université de Lausanne
Services related to this project:Design System
État de Vaud
Services related to this project:Campagne